Challenge: Discover new ways to showcase a circle-centric brand and establish a more professional look, while also nodding to education and health services.
Solution: Break down the circle into all its most simplest forms and build a design system based on layering to create endless visual solutions.
Challenge: Leverage the brand equity of the Bainum Family Foundation brand, while also establishing and elevating unique sub-brands.
Solution: Create a set of sub-brand lockups that allow for the presence of the parent logo without overpowering or distracting from the sub-brand itself.
